Smart Solutions to Make a Brand New Website Successful
Common adage in creative work, such as website design and online marketing strategies, is to never compare yourself to others. But how many of us actually follow this advice?
For your new website to be successful, it has to be visible and attractive to the right audience. You’re thinking, “How do I turn attention to my website?”. You do not need to look any further, as we can solve this problem for you. The following tips will give your business a greater chance at success by ensuring proper integration of your new website with the online world.
You do not need to be a digital graphic artist or a professional writer to get your website where you want it to be. Here we are equipping you with a few simple yet powerful tips that will help you make the most out of your newly launched website.
Below, are 4 simple solutions that won’t require you to break the bank..or break a sweat! Each action is possible to do and each will prove to be beneficial for you.
1. Create Social Network Profiles
Facebook is a popular social networking website that allows users to create profiles, upload photos and videos, create abd share posts, and send messages. For businesses, this presents a chance to create direct access and connections to customers and followers. By creating a lively business page on Facebook and posting on a regular basis, you can ensure your customers get updates about your recent company changes, promotions, products, and services. The more your market learns about you, the greater the chance that it will remember you.
Twitter is a free social networking microblogging service that allows members to broadcast short posts called tweets. It is is a service for friends, family, and coworkers to stay connected through the exchange of quick frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. Make sure to refer your clinets to your company’s social media pages and encourage them to follow and share, or in this case “retweet”, your posts.
Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an account has a profile and a news feed. Here, you can maintain an active presence by sharing your events, ads, products and portfolio images.
Google+ is a social network that builds off of your Google Account and is owned and operated by Google Inc. This platform brings popular social-media features like comments, photo- and music-sharing, video chat, etc. It is very important to keep your Google+ updated and respond to the reviews that are submitted by your customers.
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow members to establish networks of people they know and trust professionally. Find new opportunities for internships and full-time positions. Manage what potential employers learn about you from the Internet. Find key contacts at companies that interest you.
YouTube allows billions of people to discover, watch and share originally-created videos. It provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
This video hosting and sharing platform takes pride in keeping their site free from ads. Vimeo’s community is generally very supportive and has many users that offer more constructive feedback than you may find on YouTube. Another notable distinction between the two is that with a smaller community, you will often find higher production values.
Although each Social Media platform allows its users to connect with each other, each platform is different and offers a unique advantage to your business. All the services and advantages each platform provides can be used for corporate/business needs, just as it has been used for social needs when it was originally created. With the advent of social media, staying in contact with your customers and monitoring your competition has never been easier. Furthermore, the ability to effortlessly share your creativity while promoting your business is another advantage of using these social platforms.
2. Perform Search Engine Optimization Activities
Create unique & accurate page titles
The title of the page is the first item of content a visitor notices when arriving on a specific page on your website.
Make use of the “description” meta tag
A page’s description meta tag gives Google and other search engines a summary of what the page is about, and thus when an online user views your website link on a results page from a search engine, the Description Meta tag will convince the user to either click on the html link to your webpage or to keep scrolling through more search results.
Improve the structure of your URLs
Simple-to-understand URLs will convey content information easily which will make it that much more comprehensible to online users. Also, visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words and too many random letters and numbers. As URLs are displayed in the search results, the URL to a page from your website is displayed as part of the search result in Google. The URL will be visible below the document’s Title and Snippet.
Optimize your use of images
Optimizing the size of the images you use on your webpages reduces the ‘page loading’ time while still keeping the quality and impact of the images in full effect. Furthermore, adding a description, title, and allotting proper names to the images makes it look much more professional and organized for any visitors.
Use heading tags appropriately
Heading tags emphasize the importantance of the text and highlight what you want visitors to notice without fail. You can also use heading tags to present structure on the page. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.
Since heading tags typically make text appear larger than the normal text on the page, this is a visual cue to users that are on your web page that this text is more important than the text displayed in a smaller font.
However, use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine which is the most important content on the page and where one post ends and another begins on the same page.
3. Conduct Regular Performance Analysis
This is a very crucial aspect of helping your new website to be successful. The best program you can use is Google Analytics. This extraordinary program allows you to discover and monitor multiple facets as described below.
Demographic, Geographic, Psychographic and Behavioural information of your viewers
Segmenting will definitely help understand from where the majority of your traffic (visitors) are coming from, but also which content is generating the most/least traffic.
Which keywords are the most used when searching for information relating to your industry/market. Which keywords are the most effective to use, so that you achieve optimal clicks to your new website.
4. Employ Webmaster Tools and Services
Both Google and Bing offer specific webmaster tools for webmasters and SEO’s. Google’s Search Console and Bing’s Webmaster Tools are both powerful and extremely efficient programs that would greatly benefit any company.
Google Search Console
Is a free service by Google which helps users monitor and maintain the presence of their website in Google Search results. It can also optimize your company’s ranking in search results. This would enable your new website to be more visible in Google’s search results, raising the possibility of more viewers/sales on your new website.
It is easily accessible through an app on mobile devices.
Enables you to know how your product prices, company contact info, or events are highlighted in the search results.
Furthermore, this program can monitor and resolve malware or spam issues so your new website stays clean and functions normally with no glitches in its performance.
Bing Webmaster Tools
Provides a summary of how well your site is performing and identifies what needs extra attention.
It creates detailed reports, which help users understand what leads people to their website, therefore the user can know what to focus on, in order to increase traffic to the website (more visitors).
Provides extremely valuable information on guidelines that help your new website be more visible in Bing’s Search results.
Gives critiques on what errors to get rid off on your new website, and which content is not helping your website be more visible.
It is easily accessible through an app on mobile devices.
The Value Of Online Marketing For A Company
Now some good advice that you should always carry with you. Putting your business/brand on an online platform is the best thing you can possibly do for yourself.
Online marketing is the future of advertising. Creating a website is already a great step towards gaining the benefits of online marketing. The tools we discussed above are incredibly useful to raise awareness for your business/brand and gain success.
So pat yourself on the back for already having created a website online, and these 4 tips will help you start your marketing efforts on a right path. It is critical to remember that effective online marketing is a continuous process. It entails regular optimization and improvements to your new website and online activities in order to achieve your online business goals.
Last but not least, make sure to follow our social media pages to learn more about creative ways to convey important messages to the right audience.
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Main Office: 17-25 Valleywood Dr. Markham ON
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