5 Effective Ways to Implement Online Marketing for Businesses
The size of your business does not matter, and nor does the industry it represents. All businesses should have a website, however, you cannot stop at this point. It is not enough to just have a website, but knowing how to make it a powerful marketing tool. In order to make your business visible online, you need to utilize some vital tools to ensure an optimal outcome. Online marketing can have a remarkable impact on your business. In this post I will be articulating 5 online marketing strategies best suited for promoting businesses on the web.
1. Social Media Marketing
Online Social Media (SM) has never been as vital for businesses as it is these days. In fact, 84% of B2B marketers use SM marketing in some form or other (Aberdeen). Social media websites are no longer used only for informal or personal uses. While you can still connect with family and friends on these platforms, they are being used for corporate reasons more and more. Due to the large number of online users, the ability to reach a much larger audience is extremely high.
Successful companies have been incorporating SM marketing in their marketing campaigns to ensure maximum market visibility. The reason? Through social media, you are able to communicate with your customers directly, thus creating opportunities for more purchases. An interesting statistic indicates that social media has a 100% higher lead-to-close rate than outbound marketing.
2. Content Marketing Strategy
Content marketing can generate up to 3X as many leads as traditional outbound marketing, but costs 62% less (Demand Metric). The trick is to create a content that is unique, fresh and represents your business the most accurately. You can add personality to your content and gear it towards the specific mindset of your customers. Connecting with visitors is a fantastic way to build a strong customer base and loyalty. Like 71% of B2B marketers, you can also use content marketing to generate leads (MarketingProfs). It makes you and your business seem more approachable, promising and trustworthy.
3. Search Engine Optimization (SEO)
In order to find information, the first place 44% of online shoppers start their search is at a search engine (Interconnected World: Shopping and Personal Finance, 2012). In one research, 86% of consumers stated that using a search engine allowed them to learn something new or important that helped them make a purchasing decision.
A strong content marketing strategy with unique and relevant keywords can improve your ranking in search engines. The higher your ranking, the more visibility your website will obtain. The more visibility your website obtains, the more traffic your website will gain. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase (Search Engine Watch).
Should people in the vicinity of your business be looking for something that you already offer, the certainty of a purchase/sale increases that much more. An impressive 72% of all people who performed a local search ended up visiting a store that was within five miles of them (Via WordStream).
4. Search Engine Marketing (SEM)
The right combination of Search Engine Optimization (SEO) techniques and paid ad campaigns can lead to more clicks and therefore more profit. While SEO is extremely beneficial on its own, using it in combination with paid ads will propel your business further towards success.
The main difference between SEO and paid ads is that traffic coming from SEO (organic) is free whereas traffic generated from ads requires a budget. While the top Google listing still gets about 1/3 of all clicks, the organic results earning the 2nd, 3rd, and 4th spot now receive the other 63% of the clicks, leaving only 4% of clicks for anything lower (Via Business 2 Community).
Paid ads can bring you faster results! So you can run an ad campaign and test which keywords convert better and then try with SEO to rank for those keywords. Although paid posts are displayed first on search engines, with SEO your post can still appear on the 1st page if strong keywords are used.
5. E-mail Marketing and Newsletters
In 2014, eMarketer cited email marketing as the most effective digital marketing channel for customer retention in the United States. Email marketing allows you to send your subscribers regular updates/news and therefore retain a long-lasting relationship. Just to land your name in your customers’ mailbox from time to time is incredibly helpful to keep your products and services refreshed in their minds. You can also include promotional material in your emails. This provides that extra encouragement to your market to consider you for future purchases. Stats show that 49% of B2B marketers spend more time and resources on email than on other channels (BtoB Magazine).
using online marketing methods such as ones we discussed in this post can be extremely beneficial for any business. These activities make it easier to promote your business and can result in marked increase in your site’s traffic. Make sure to track and analyze your efforts regularly to find out the most effective channels that bring your website the most visitors.
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